Terms of Service

Last Modified: 10.01.2025

This terms of service agreement is a binding contract between you (“you” or “your”) and .o.r.s sdA eguH (“Clickaine,” “we,” or “us”). This agreement governs your access to and use of the Clickaine platform, accessible at https://clickaine.com/ (the “Platform”).

This agreement takes effect when you check the box during registration or by accessing or using the Platform. By checking the box or by accessing or using the Platform, you:

  • acknowledge that you have read and understand this agreement,
  • state that you have the right, power, and authority to enter into this agreement, and, if entering into this agreement for an organization, that you have the legal authority to bind that organization, and
  • accept this agreement and agree that you are legally bound by its terms.

If you do not agree to these terms, do not check the box or use the Platform. If you do not accept these terms, you must not access or use the Platform.

1. Definitions

In this agreement, the following definitions apply:

  • “Ad Serving Platform” means the technology and service that places advertisements on the Publisher’s Websites, including advertising software that has been licensed to Clickaine, and that Clickaine grants sublicenses to the Publishers and the Advertisers participating in the Clickaine Network subject to this agreement.
  • “Advertiser” means a Clickaine customer who creates the Advertising Material and authorizes Clickaine as its intermediary to include it on the Publisher’s Websites, including Advertisers who participate in the Clickaine Network via programmatic channels, such as Demand-Side Platforms (DSPs) or similar exchanges.
  • “Advertising Material” means the text, graphics, logos, designs, trademarks, and copyrights for any type of advertising including, but not limited to banners, text ads, pop-ups, and pop-unders created by an Advertiser.
  • “AUP” means the acceptable use policy located at this link, which constitutes part of this agreement.
  • “Clickaine Network” means the advertising network operated by Clickaine.
  • “CPM” means cost per mille.
  • “Dashboard” means the interface provided by Clickaine to clients (Publishers, Advertisers, and nonparties) to buy and sell traffic on the Clickaine Network.
  • “Impressions” means the number of times Advertising Material is served to a person visiting the Publisher’s Websites.
  • “Publisher” means a Clickaine customer responsible for the distribution of online Advertising Material on the Publisher’s Websites, including Publishers who participate in the Clickaine Network through programmatic channels such as Supply-Side Platforms (SSPs) or similar ad exchanges.
  • “Publisher Earnings” means the total revenue generated by the Publisher using the Advertising Materials, after deducting Clickaine’s margin. Publisher Earnings are based on the CPM generated by the ad spot.
  • “Publisher’s Websites” means the space, including without limitation, homepage, website, or email where the Publisher incorporates or embeds the Advertising Material.

2. Clickaine Network Access and Participation

2.1 Clickaine hereby grants you a revocable, nonexclusive, nontransferable, nonsublicensable, limited right to access and use the Clickaine Network solely for your internal business operations. Access and participation in the Clickaine Network is subject to your continued compliance with this agreement and the AUP. We may require you to provide proof of identification before or during your participation in the Clickaine Network. You must be at least 18 years of age and the age of majority in your jurisdiction to participate in the Clickaine Network. Clickaine may refuse participation from any applicant or participant for any reason, including country of residence, reputation, and associations. Clickaine may change, suspend, or discontinue the Clickaine Network without notice or liability. You state that you are legally permitted to access the Platform and participate in the Clickaine Network.

2.2 Programmatic Partnerships. For the purposes of this agreement, “programmatic partnerships” include any interactions with DSPs, SSPs, or other ad exchanges that distribute Clickaine’s Advertising Material across various networks. All obligations, warranties, and requirements outlined in this agreement apply to programmatic partnerships in addition to any other specific provisions contained in this agreement.

3. Nature of Platform

Advertisers market and advertise their goods and services using Advertising Material, and Publishers incorporate or embed the Advertising Material into the Publisher’s Websites through the Clickaine Network using our Ad Serving Platform. Clickaine also provides guidance to help Advertisers and Publishers. Clickaine is a service provider and has no knowledge of, nor responsibility for, the content on the Publisher’s Websites or the Advertising Material created by Advertisers, which is published on the Publisher’s Websites. The Publisher and the Advertiser are the only responsible parties for that content and shall indemnify Clickaine against any responsibility, infringement, damage, or loss regarding that content. If any content is illegal or violates any law, including any intellectual property laws, or otherwise breaches this agreement or the AUP, please request removal at abuse@clickaine.com, so we can remove and prevent access to it.

4. Publisher Eligible Websites

4.1 Clickaine may approve or deny a Publisher’s participation. If not approved, the Publisher will not receive payment of the revenue displayed in its Dashboard. It is the Publisher’s obligation to ensure it complies with Clickaine’s eligibility rules. The following are examples of Publisher’s Websites that are not eligible:

  • Websites that contain material that infringes the rights of others (including but not limited to copyright and other intellectual property rights) or that promote copyright piracy.
  • Websites containing or promoting child sexual abuse material (CSAM).
  • Websites promoting or facilitating prostitution, escort services, sex trafficking, or human trafficking of another person.
  • Websites that reference illicit practices or shock human dignity, contain pornographic content involving minors, apologize for nonviolent criminal behavior, war crimes, or crimes against humanity, or provoke discrimination, hate, or violence towards individuals or groups based on origin, ethnicity, nationality, race, or religion.
  • Websites that participate in or transmit inappropriate newsgroup postings or unsolicited email (spam) and unsolicited communications by equivalent electronic means (e.g., SMS, chat, social networks, etc.).
  • Websites promoting any type of illegal substance or activity (e.g., how to build a bomb, hacking, “phreaking,” etc.).
  • Websites with illegal, false, or deceptive investment advice.
  • Websites that provide incentives of any nature to require or encourage users to click on ad banners (e.g., charity, sweepstakes, etc.).
  • Websites that are under construction or incomplete.
  • Websites with extremely limited audiences or viewership (less than 50 unique visitors a day).
  • Websites that contain any content violating the laws of any country, including those that violate intellectual property, personal data, or privacy laws. Publisher’s Websites must not violate any law, regulation, rule, or custom or violate, infringe, or misappropriate any person’s or entity’s rights, including without limitation any property or privacy rights, including intellectual property rights, including copyrights, trademark rights, or publicity rights (that is, name, image, or likeness).
  • Websites generated through free blogging or free forum platforms.
  • Websites with more than six ads a page, websites with more than two pop-ups or pop-unders, and websites with more than one exit pop-up (all ad networks or affiliate programs together).
  • Websites presenting no added value to the users.
  • Websites that otherwise violate our AUP.

4.2 Clickaine does not control or monitor Publisher’s Websites. However, a website might be brought to our attention or might be checked for any reason. If Clickaine determines that a Publisher’s Websites include any forbidden content, Clickaine may close that Publisher’s account without notice. In that case, as liquidated damages for breaching this agreement, Publisher will not receive payment of any amounts owed, regardless of any other or further liability that Publisher incurs.

4.3 Publishers participating programmatically through SSPs or similar networks are responsible for ensuring that all websites in their network comply with Clickaine’s eligibility requirements as set out in this agreement. Programmatic Publishers shall actively monitor their network’s compliance with these requirements and take immediate corrective action if any violations occur.

5. Sub-Publishers

For Publishers operating through programmatic channels or networks, the term “Sub-Publishers” includes third-party publishers, SSPs, or other ad networks within the Publisher’s programmatic framework. Publishers are responsible for ensuring that all Sub-Publishers comply with the terms of this agreement and will be liable for any actions taken by Sub-Publishers within their network. Publishers must bind their Sub-Publishers to terms equivalent in nature and scope to those in this agreement. Programmatic partners hereby accept joint responsibility for the actions of all Sub-Publishers and other third parties within their network, ensuring that all those parties remain in full compliance with the requirements of this agreement.

6. Misuse; Fraudulent Impressions

6.1 Any form of misuse, including procuring business transactions by unfair methods or inadmissible means that violate any law or this agreement, is prohibited. Programmatic Publishers, DSPs, SSPs, and other networks within the Clickaine Network are responsible for ensuring compliance with fraud prevention and security measures across their platforms. Programmatic participants must take all necessary steps to prevent fraudulent traffic, unauthorized ad placements, and artificial inflation of impressions or clicks. Programmatic Publishers are also responsible for compliance within any third-party networks or exchanges used to distribute Clickaine’s Advertising Material.

6.2 Publishers are prohibited from attempting to obtain commissions by procuring business transactions themselves or through a third party using the Advertising Material, tracking links, or other technical aids provided by Clickaine in the context of the Clickaine Network using one or more of the following methods:

  • Fraudulently pretending or faking business transactions, for example by entering nonparty data without authorization or by providing false or nonexistent data when ordering goods or registering online.
  • Using Advertising Material that enables tracking, although it is not displayed at all, not displayed visibly, or not displayed in the manner or size stipulated by the Advertiser.
  • Brand-bidding.
  • Any other method prohibited in the AUP or that otherwise constitutes a misuse under this agreement.

6.3 Any form of misuse will lead to the immediate blocking of the Publisher’s accounts. Publishers may raise an objection within a month, providing a statement and evidence that their chosen form of advertising was in accordance with this agreement. If the Publisher cannot refute the breach, Clickaine will issue a notice of termination. In the event of a breach of this agreement, the Publisher will not receive any payment, regardless of any other or further liabilities the Publisher might incur.

6.4 Clickaine’s ad server will be the official counter for determining the number of Advertising Materials delivered and amounts payable under this agreement. Counts of Impressions or clicks will be decided solely based on reports generated by the Clickaine Network. Any method to artificially or fraudulently inflate the volume of Impressions or clicks is prohibited. These prohibited methods include but are not limited to framing an ad-banner’s click-through destination, auto-spawning of browsers, running “spiders” against the Publisher’s Websites, automatic redirecting of users, or any other technique of generating automatic or fraudulent (as determined by Clickaine or based on industry practices) click-through or Impressions, including those set out in the AUP. Advertising Material must not be placed on a page that reloads automatically. The Publisher must not require users to click on Advertising Material before entering a Publisher’s Website or any area in a Publisher’s Website or provide incentives of any nature to encourage or require users to click on Advertising Material. If the Publisher clicks any link other than their own Advertising Material or uses any means to artificially enhance click results, it constitutes a breach of this agreement, and on that occurrence, Clickaine may terminate this agreement without notice. That termination is not in place of any other remedy available at law or equity.

6.5 Publishers shall indemnify Clickaine against any liabilities, losses, or damages that are directly or indirectly derived from their breach of this agreement.

7. Communications Solely with Clickaine

You must direct all communications relating to the Clickaine Network to Clickaine and not to any Advertiser or Publisher.

8. Publisher Payment

8.1 Payments.

  • Clickaine will calculate Publisher Earnings based solely on records maintained by Clickaine. No other measurements or statistics will be accepted or have any effect under this Agreement.
  • For programmatic Publishers and Advertisers, Clickaine’s ad server statistics and tracking tools will serve as the sole authority for calculating Impressions, clicks, and payment amounts, even when third-party or programmatic ad servers are involved, unless otherwise specified in writing. Clickaine reserves the right to regularly audit programmatic traffic and to make necessary adjustments if evidence of fraudulent or artificially inflated Impressions is detected.
  • Publisher payments can be made weekly or monthly via PayPal, Wire Transfer, or any other payment method that we may offer now or in the future. The Publisher must log into the Platform and request each payout.
  • The Publisher may request a withdrawal at any time, provided the earned balance is greater than or equal to the Publisher’s minimum payable amount (as agreed by the parties). Clickaine will process withdrawal requests within seven days of the request. If the Publisher’s earned balance is below the minimum withdrawal amount, no payment will be made.
  • Clickaine is not responsible for paying any income taxes, banking commissions, or currency fees for the Publisher. By participating in the Clickaine Network, the Publisher is solely responsible for any taxes, banking commissions, or currency fees incurred as a consequence of this agreement. The Publisher is solely responsible for providing and maintaining accurate contact and payment information associated with the Publisher’s account to ensure proper payment.

8.2 Invoicing.

  • The Publisher hereby authorizes Clickaine to generate and issue invoices for the Publisher. Before any payment, Clickaine will automatically generate the invoice through the Platform, which the Publisher hereby accepts in advance. The Publisher acknowledges that these invoices will be generated based on the information provided by the Publisher, who states that the information is complete and compliant with legal requirements, especially for invoicing and tax purposes.
  • Any Publisher residing within the European Union who has provided a VAT number states that this VAT number is valid in their country of residence for issuing VAT-exempt invoices to Clickaine. If the Publisher does not provide Clickaine with all necessary documentation verifying their correct tax registration as a freelancer with relevant authorities, the Publisher authorizes Clickaine to deduct and remit any VAT or withholding tax owed to the Czech tax authorities.
  • The Publisher will be solely liable for any errors, losses, or damages arising directly or indirectly from inaccurate or non-compliant data or any breach of the statements of fact, and accordingly shall indemnify Clickaine against any resulting claims, losses, or damages.
  • In the event of any claims, administrative proceedings, disputes, or conflicts due to inaccurate or non-compliant data provided by the Publisher, Clickaine is entitled to retain any payments due to the Publisher until the matter is resolved. Clickaine is also entitled to offset any damages it incurs from these retained amounts if necessary.

8.3 Liability for Publisher Earnings.

  • The Publisher understands that Clickaine acts solely as a third party for Advertisers and that Clickaine will only be liable to the Publisher for Publisher Earnings based on payments from Advertisers that it has received without restrictions that constitute immediately available funds to Clickaine. The Publisher acknowledges that Clickaine will have no liability or obligation to the Publisher for payments due but unpaid from Advertisers. Clickaine will make every reasonable effort to timely bill, collect, and clear payment from the Advertisers.
  • Clickaine will not be liable for any payment based on (1) any fraudulent Impressions or clicks generated by any person, robot, automated program, or similar device or for fraudulent Impressions or clicks similarly generated on any advertisements, as reasonably determined by Clickaine, (2) advertisements delivered to end users whose browsers have JavaScript disabled, or (3) Impressions commingled with a significant number of fraudulent Impressions or fraudulent clicks described in clause (1), or as a result of another breach of this agreement or the AUP by the Publisher. Clickaine may withhold payment or charge back the Publisher’s account due to any of the preceding or any breach of this agreement or the AUP by the Publisher. In addition, if the Publisher is past due on any amount owed to Clickaine, Clickaine may withhold payment until all outstanding payments have been made. Clickaine may withhold, stop, or cancel any payments due to the Publisher or disclose any information regarding the Publisher if it is required to do so by a court or administrative authority.

8.4 Disputes. If the Publisher disputes any payment made under this agreement, the Publisher shall notify Clickaine in writing within 30 days of any such disputed payment. If the Publisher does not notify Clickaine within 30 days of the disputed payment, Publisher will be deemed to have waived any claims related to that disputed payment.

9. Advertising Material

9.1 Clickaine JavaScript Tag. The Publisher must place the Clickaine JavaScript tag on all appropriate pages on the Publisher’s Website. The Publisher shall not alter, sell, or disclose the Clickaine JavaScript tag in any way without Clickaine’s prior written consent. The Clickaine JavaScript tag for Advertising Material must not be used on a web page other than one located on an approved Publisher’s Website and must not be distributed or submitted to any newsgroup, email distribution list, chat room, guest books, or other location that Clickaine has not approved.

9.2 Recording of Impressions. Clickaine is solely responsible for calculating statistics, including Impressions, click-through rate, revenues, and CPM. Prague time will be the time for traffic and tracking purposes. Statistics will be available to the Publisher online in the Clickaine Dashboard. The Publisher acknowledges that Clickaine’s online statistics might not be 100% accurate and that Clickaine may make adjustments to the Publisher’s online statistics. If coding on the Publisher’s Websites generates a substantial number of erroneous Impressions due to a technical problem, including server malfunction, coding alteration, or a mistake in entering code, Clickaine may withhold payment on all Impressions and clicks delivered by the Publisher.

9.3 Volume of Impressions. Clickaine cannot and does not guarantee any volume of traffic. The number of Impressions might vary from day to day, depending on the performance of the targeted site.

9.4 Ad Serving Platform. Statistics of Impressions and revenues will be provided by Clickaine. The Ad Serving Platform governs the terms of this agreement.

10. Advertising Budget

10.1 The Advertiser shall prepay its advertising budget through a credit card, PayPal, Wire Transfer, or other acceptable payment method. The Advertiser shall pay all charges in US Dollars, Euros, or in that other currency as agreed to by the parties. These payment terms apply to both direct and programmatic partnerships, including transactions through DSPs, SSPs, or other ad exchanges. If any specific payment conditions apply to programmatic transactions (e.g., different timelines, currency exchange considerations), these will be separately outlined in the applicable campaign settings.

10.2 Unless the parties agree otherwise in writing, the Advertiser shall pay all charges as set out in the payment terms of the applicable campaign settings, which include applicable taxes. Charges are exclusive of taxes. The Advertiser is responsible for paying all taxes, government charges, and reasonable expenses, including legal fees that Clickaine incurs in collecting unpaid amounts. If permitted by law, the Advertiser hereby waives all claims relating to charges (including, but not limited to, claims based on suspected invalid clicks) unless those claims are made within 60 days after the charge. This waiver does not affect the rights of the Advertiser’s credit card issuer. Charges are based solely on Clickaine’s Ad Serving Platform measurements, unless agreed otherwise in writing.

10.3 The Advertiser acknowledges that any credit card and related billing and payment information that the Advertiser provides to Clickaine might be shared with Clickaine’s service providers, including payment processors and credit agencies, solely to check credit, effect payment to Clickaine, and service the Advertiser’s account.

10.4 Clickaine may withhold deposits or charge the Advertiser’s account due to any breaches of this agreement by the Advertiser. Clickaine is not required to extend credit to the Advertiser under any circumstances.

11. Advertiser Refund Policy

No refunds are available for delivered Impressions. Once an Advertiser makes an initial deposit, the Advertiser may request a withdrawal of the account balance if the Advertiser is not satisfied with the Platform and is otherwise in compliance with this agreement and our AUP. If the Advertiser’s account balance is less than the minimum withdrawal amount agreed by the parties, no payment will be made. Advertisers whose accounts are canceled or terminated by Clickaine for violating this agreement or our AUP are not entitled to a refund. Withdrawals requested by the Advertiser will be completed within seven days. Clickaine does not issue any refunds on credit cards.

12. Ad Sizes

Supported ad sizes include: 300×250, 315×300, 338×235, 250×250, 468×60, 728×90, 950×100, 120×600, 160×600, 180×1030, 240×480, 200×150 (pixels), pop-unders (full page), interstitials (full page), and text ads with a 10×10 thumbnail.

13. Publicity

Clickaine may use the trade names, trademarks, or service marks of Publishers and Advertisers for purposes related to this agreement, without requiring additional written consent from the trademark owner.

14. Statements of Fact

14.1 Each Publisher and Advertiser states that the following facts are accurate:

  • They comply with all laws and regulations relevant to this agreement, including but not limited to anti-corruption, anti-money laundering, anti-terrorist financing laws, and any criminal, administrative, or tax laws;
  • They are not engaged, directly or indirectly, in any activities or conduct constituting a criminal offense, including those related to corruption, money laundering, terrorist financing, or financial crime;
  • They have not been convicted by a final judgment of any criminal offense, nor are they, or have they been, subject to investigation or inquiry by any authority in connection with actual or suspected illegal transactions;
  • They are not, nor are their officers or employees, considered a “Restricted Party,” meaning they are not (1) listed on or controlled by any person or entity on a Sanctions List or (2) located in, or a resident of, any jurisdiction subject to territorial sanctions; and
  • They maintain effective controls to prevent improper payments from being made, offered, solicited, or received by nonparties on their behalf and can provide Clickaine, on request, with evidence of the controls and measures in place.

14.2 Each Publisher states that the following facts are accurate and will continue to be accurate during this agreement:

  • All content, products, and services on the Publisher’s Websites are legal to distribute, the Publisher owns or has the legal right to use the preceding, and the preceding does not infringe any copyrights, trademarks, patents, or other intellectual property rights;
  • The Publisher’s Websites do not contain any material described in section 6 of this agreement or the AUP;
  • The Publisher’s Websites are free of any “worm,” “virus,” “malware,” or other device that could impair or injure any person or entity;
  • It conducts its business in compliance with all laws, rules, and regulations;
  • It has full legal power and authority under its organizational documents to enter into this agreement and to perform the obligations contained in this agreement and the signing of this agreement and the performance of its obligations will not conflict with or cause a breach or violation of any agreement, law, regulation, or other obligation to which it is a party or subject to;
  • It respects the prohibition of unsolicited advertisement (spam) when sending Advertising Material by email or by any other equivalent electronic communications means, and it obtains the consent of each recipient before sending emails or electronic communications (if Clickaine requests, the Publisher must provide written evidence of that consent);
  • No part of their income or compensation from Clickaine will be directly or indirectly offered, promised, or used for any unlawful purpose, or for the benefit of any sanctioned person or entity; and
  • They will not attempt to circumvent any restrictions outlined in this Agreement or any applicable Sanctions List.

14.3 Each Advertiser states that the following facts are accurate and will continue to be accurate during this agreement:

  • None of the advertising or Advertising Material:
  • Contains any material that consists of paraphilia or scatological activities;
  • Contains any material that contains child sexual abuse material (CSAM);
  • Contains any material that offers illegal products or services;
  • Promotes incentives for online activity to surf websites, click on ads, or any activity that artificially enhances website or advertiser metrics;
  • Promotes violence, racial intolerance, or advocacy against any individual, group, or organization;
  • Promotes fake documents, copied material, or paper mills;
  • Contains any unauthorized use of nonparty trademarks that either creates a likelihood of confusion that consumers will believe the products or services originated from the trademark owner or is likely to dilute the value of a known trademark;
  • Promotes drugs or any related paraphernalia;
  • Promotes or facilitates prostitution or sex trafficking;
  • Sells or offers certain weapons, alcohol, tobacco, or any related paraphernalia for sale (advertisements for electronic cigarettes are permitted but cannot contain tobacco);
  • Promotes or tries to profit from human tragedy or suffering;
  • Promotes illegal activities that infringe on the rights of others, including intellectual property rights;
  • Promotes gambling or online betting that allows US registrations where prohibited by local law (any gaming advertisement must be pre-approved, meet a minimum monthly budget requirement, and block prohibited US registrations using geolocation and other advanced risk controls);
  • Promotes gambling websites where regulations forbid those promotions. Any Advertiser wishing to promote a gambling website states that it is legally entitled to promote those gambling sites and that it is entitled, under any regulations, to do so through Clickaine Network and in the particular jurisdictions it wishes to advertise. Advertiser also states that Clickaine will incur no liabilities in allowing Advertiser to promote the gambling websites. Advertiser states that it is in compliance and aware that certain jurisdictions forbid promoting gambling websites and require that gambling operators hold a license valid in that jurisdiction before allowing users connected from IP addresses belonging to those jurisdictions. Pre-approval received from Clickaine will not be construed as Clickaine having checked Advertiser’s compliance and will not affect Advertiser’s liability for its failure to comply with the statements set out here;
  • Contains content that targets individuals under 18 years of age;
  • Any material that does not respect particular advertising rules added in the Dashboard for specific Publisher’s Websites; or
  • Otherwise violates the AUP;
  • All funds used in connection with Clickaine originate from lawful activities unrelated to corruption, money laundering, terrorist financing, or any other illegal activity; and
  • They will not use Clickaine’s services, directly or indirectly, to engage with any Restricted Party.

14.4 For programmatic Publishers and Advertisers, these compliance obligations extend to all third-party networks and platforms used to participate in the Clickaine Network. Programmatic participants must actively monitor and enforce compliance with this agreement, including verifying the legality and appropriateness of content distributed through their network, and retain thorough documentation of all compliance efforts. Programmatic participants must promptly provide Clickaine with any relevant reports, agreements, or compliance records on request.

15. Termination; Cancellation

15.1 Clickaine may terminate this agreement or cancel any ad(s) for any reason. Clickaine will use reasonable efforts to notify you through email of any such termination or cancellation within a reasonable period.

15.2 If you are an Advertiser, you may cancel any ads or terminate this agreement for any reason by deactivating a campaign on the Dashboard.

15.3 If you are a Publisher, you may cancel or terminate this agreement for any reason by removing the Clickaine JavaScript Tag from the Publisher’s Websites.

15.4 Either party may terminate this agreement effective when that party notifies the noncomplying party of occurrence of a breach of any obligation under this agreement and, if that breach is amendable to cure, the noncomplying party does not cure that breach in the 60 days after the other party notifies the noncomplying party of that breach.

16. Confidentiality

16.1 You must not disclose Clickaine Network Confidential Information without Clickaine’s written consent. “Clickaine Network Confidential Information” includes:

  • All Clickaine Network software, technology, programming, technical specifications, materials, guidelines, and documentation you learn, develop, or obtain that relate to the Clickaine Network;
  • Click-through rates or other statistics provided to you by Clickaine; and
  • Any other information designated in writing by Clickaine as “confidential” or any designation to the same effect.

Clickaine Network Confidential Information does not include information that has become publicly known through no breach by you or Clickaine, or information that has been:

  • Independently developed without access to Clickaine Network Confidential Information, as evidenced in writing;
  • Rightfully received by you from a nonparty; or
  • Required to be disclosed by law or by a government body.

16.2 The Publisher acknowledges that Clickaine might be ordered by a government body to disclose information regarding the services being provided to the Publisher or to disclose the Publisher’s identity under certain circumstances and specifically where the Publisher’s Websites contain or link to unauthorized copyrighted materials from nonparties. Clickaine may disclose that information on receiving a request for disclosure from a government body that Clickaine reasonably considers as being competent to issue such a request.

17. Data Protection

17.1 Each party shall include conspicuously on its websites a privacy policy that describes how that party collects, uses, stores, and discloses users’ personal data if any is collected, including, without limitation, email addresses, and instructs users how to opt-out of those practices. Each party shall uphold joint compliance standards, ensuring that any third parties, partners, or networks involved in processing user data for Clickaine or its clients adhere to the same privacy and data protection standards as outlined in this agreement.

17.2 We have a Privacy Policy on our website that explains how we use personal data that you provide to us or that we gather from you and the measures we take to protect your privacy. The Privacy Policy also details how you may request that we amend or delete your personal data from our records and how to request that we stop all contact with you. Please read the Privacy Policy carefully because once you use our services, you will be regarded as having read and accepted its terms.

17.3 In accordance with our Privacy Policy, Clickaine may transfer your personal data to providers who require access to your personal data to provide the services that Clickaine has requested from them, and with whom Clickaine has entered into confidentiality and data processing agreements that are necessary and mandatory by the privacy protection regulation. Some of the technology service providers hired by Clickaine are located in countries that do not have a data protection regulation equivalent to the European Union. These service providers have signed the confidentiality and data processing agreements required by the data protection regulation, which apply the warranties and safeguards needed to preserve your privacy. For further information regarding your privacy, you may contact Clickaine at the electronic or postal addresses indicated in the Privacy Policy.

17.4 Clickaine services may involve cross-border data exchanges with clients located in countries outside the EEA. In those cases, when these countries do not benefit from an adequacy decision under the article 45 of the GDPR, the parties will use a variety of measures to ensure that end users’ personal data transferred to these countries receive adequate protection in accordance with the General Data Protection Regulation (“GDPR”), including signing the Standard Contractual Clauses adopted by the European Commission.

17.5 Publishers must disclose in their privacy policies that third-party advertisers may place cookies or similar tracking technologies on the browsers of visitors to their websites. In compliance with the EU ePrivacy Directive (2002/58/EC, as amended by Directive 2009/136/EC) and the GDPR, Publishers must provide users in the European Union with clear and comprehensive information on any devices (e.g., cookies, local shared objects) used to store or retrieve data on a user’s device. Before using or placing those devices, Publishers must implement an opt-in mechanism to obtain prior, informed consent from users through a clear, affirmative action. Users must be able to refuse or withdraw consent with equal ease at any time. The Publisher’s system must allow users to easily modify their consent preferences and provide access to a method of doing so, such as a visible “Cookie Settings” option on the Publisher’s Website. Clickaine provides cookie information in its Cookie Policy, which the Publisher must make available on the Publisher’s Website(s) to fulfill its disclosure obligations. This can include a link to Clickaine’s Cookie Policy, allowing users to learn more about and manage their preferences regarding Clickaine’s cookie usage. Clickaine reserves the right to audit the Publisher’s consent mechanisms to ensure compliance with data protection regulations. Audits may involve reviewing consent forms and documentation with advance notice, no more than once a year, unless significant compliance concerns arise. The Publisher shall cooperate fully with these audits and, on request, provide proof of user consent to support Clickaine’s compliance requirements.

17.6 Programmatic Publishers and Advertisers must ensure that their own data protection mechanisms, and those of any third-party networks within their system, are in full compliance with GDPR and other privacy laws. This includes implementing consent mechanisms that comply with GDPR standards, providing users with options to manage their data, and ensuring end-user privacy across their networks. Programmatic partners are responsible for obtaining and managing consents from end users before storing or processing any data. In the event of any data breach, security incident, or unauthorized data access involving personal data processed under this agreement, programmatic partners shall promptly notify Clickaine and undertake all necessary corrective actions to prevent further incidents.

17.7 Each party states to the other that, during the term of this agreement, it will comply with all rules and regulations (including but not limited to laws governing privacy and data protection).

18. No Guarantee

Clickaine is not making any guarantee about the level of Impressions or clicks on an ad, the timing of delivery of Impressions or clicks, the completion of referral events, or the amount of any payment to be made to you under this agreement. You acknowledge that past ad performance does not guarantee or suggest similar future performance. You further acknowledge that sophisticated click fraud exists, is not preventable, and that new methods might come into existence.

19. Warranty Disclaimers

19.1 Clickaine has no special relationship with or fiduciary duty to you and has no control over, and no duty to take any action regarding, any of the following:

  • Which users gain access to the website, services, or the Platform;
  • What content you access or receive through the website or services;
  • What content other Advertisers and Publishers may make available, publish, or promote in connection with the Clickaine Network;
  • What effects any content might have on Advertisers or Publishers or their users or customers;
  • How you or your users or customers might interpret, view, or use the content of the website;
  • What actions you or your users or customers might take as a result of having been exposed to any content; or
  • Whether the content is being displayed properly in connection with the Clickaine Network.

19.2 If you are a Publisher, you acknowledge that Clickaine has no control over (and is merely a passive conduit for) any content that might be submitted or published by any advertiser, and you are solely responsible (and assume all liability and risk) for determining whether that content is appropriate or acceptable to you.

19.3 If you are an Advertiser, you acknowledge that Clickaine has no control over any content that might be available or published on any Publisher’s Websites (or otherwise), and you are solely responsible (and assume all liability and risk) for determining whether that content is appropriate or acceptable to you.

19.4 You hereby release Clickaine from any liability relating to your acquisition (or failure to acquire), provision, use, or other activity regarding content in connection with the Clickaine Network. The Clickaine Network might contain, or direct you to sites containing, information that some people might find offensive or inappropriate. Clickaine is not making any statement concerning any content contained in or accessed through the Clickaine Network, and Clickaine will not be responsible or liable for the accuracy, copyright compliance, legality, or decency of material contained in or accessed through the Clickaine Network.

19.5 The Clickaine Network, the Ad Serving Platform, and the services are provided “as is” and Clickaine is not making any warranty, whether express, implied, statutory, or otherwise. Clickaine is not making any implied warranty of merchantability, fitness for a particular purpose, title, or non-infringement. Nor is Clickaine making any warranty arising from course of dealing, usage, or trade practice. Clickaine is not making any warranty that the Clickaine Network, the Ad Serving Platform, the services, or any products or results of the use of the preceding, will meet your or any other person’s or entity’s requirements, operate without interruption, achieve any intended result, be compatible or work with any of your or any nonparty’s software, system, or other services, or be secure, accurate, complete, free of harmful code, or error-free, or that any errors or defects can or will be corrected.

20. Allocating Risk

20.1 Indemnification.

  • You shall indemnify Clickaine and its officers, directors, employees, agents, affiliates, successors, and assigns against all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs, or expenses, including reasonable attorneys’ fees, arising from any nonparty claim, suit, action, or proceeding (1) that the Advertising Material is defamatory or infringes or misappropriates that nonparty’s intellectual property rights, (2) that a Publisher’s Website contains material that is defamatory or infringes or misappropriates that nonparty’s intellectual property rights, or (3) based on your (A) negligence or willful misconduct or (B) your use of the Clickaine Network or the Ad Serving Platform in a manner not authorized by this agreement or the AUP.
  • Programmatic partners, including DSPs, SSPs, and similar networks, shall indemnify Clickaine against any claims, losses, damages, or liabilities arising from (1) fraudulent Impressions or clicks originating from their networks, (2) unauthorized or non-compliant content displayed on Publisher’s Websites, or (3) violations of data privacy requirements by third-party networks within their programmatic channels.

20.2 Limitation of Liability. Clickaine will not be liable under or in connection with this agreement under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability, or otherwise, for any:

  • Consequential, incidental, indirect, exemplary, special, enhanced, or punitive damages;
  • Increased costs, diminution in value or lost business, production, revenues, or profits;
  • Loss of goodwill or reputation;
  • Use, inability to use, loss, interruption, delay or recovery of any data, or breach of data or system security; or
  • Cost of replacement goods or services, in each case regardless of whether Clickaine was advised of the possibility of those losses or damages or those losses or damages were otherwise foreseeable.

Clickaine’s aggregate liability arising out of or related to this agreement under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability, or otherwise will not exceed the total amounts paid to Clickaine if you are an Advertiser or paid by Clickaine if you are a Publisher under this agreement in the 12-month period preceding the event giving rise to the claim or €250, whichever is greater.

21. Resolving Disputes

21.1 Governing Law. Czech law governs all adversarial proceedings arising out of this agreement or the Platform or the Clickaine Network.

21.2 Equitable Remedies. Each party acknowledges that (1) breach by either party of that party’s obligations under this agreement has the potential to cause irreparable harm for which damages would be an inadequate remedy and (2) if any such breach occurs or is threatened and might cause irreparable harm, each party would want a court to grant the other party an injunction, a restraining order, or any other equitable remedy, in each case without posting a bond or other security and without proof of actual damages.

21.3 Arbitration.

  • As the exclusive means of bringing adversarial proceedings to resolve any dispute arising out of this agreement or the Platform or the Clickaine Network (other than any proceeding brought by a party seeking an injunction, a restraining order, or any other equitable remedy to which that party is entitled under section 21.2), a party may demand that the dispute be resolved by arbitration administered by International Centre for Dispute Resolution (ICDR) in accordance with its International Arbitration Rules. Judgment on any award rendered in any such arbitration may be entered in any court having jurisdiction.
  • Any arbitration commenced in accordance with this section 21.3 must be conducted by one arbitrator in English.
  • Any arbitration commenced in accordance with this section 21.3 must be conducted virtually by Zoom (or similar video conferencing technology), or in Prague, Czech Republic if virtual arbitration is not technically feasible.
  • The arbitrator must not award punitive damages in addition to compensatory damages. Each party hereby waives any right to recover any such damages in any arbitration.

21.4 Jurisdiction.

  • If either party commences a proceeding seeking an injunction, a restraining order, or other equitable remedy to which that party is entitled under section 21.2, that party may bring that proceeding only in a court of the Czech Republic sitting in Prague.
  • Each party hereby waives any claim that any proceeding brought in accordance with section 21.4(a) has been brought in an inconvenient forum or that the venue of that proceeding is improper.

21.5 Recovering Expenses. In an adversarial proceeding between the parties arising out of this agreement or the Platform or the Clickaine Network, the prevailing party will be entitled to recover from the other party, in addition to any other relief awarded, all expenses that the prevailing party incurs in those proceedings, including legal fees and expenses.

21.6 Time Limit. Apart from proceedings arising from a claim under section 20.1, neither party may bring adversarial proceedings to resolve any dispute arising out of this agreement or the Platform or the Clickaine Network more than 12 months after the date that dispute arose.

21.7 Severability. The invalidity, illegality, or unenforceability of any provision in this agreement does not affect any other provision in it or the validity, legality, or enforceability of that provision in any other jurisdiction.

22. Miscellaneous

22.1 Notice.

  • Any notices to us must be sent to our corporate headquarters at Hraskeho 2231/25, Prague 14800, Czech Republic and must be delivered either in person, by certified or registered mail, return receipt requested and postage prepaid, or by recognized overnight courier service, and are deemed given on receipt by us.
  • You hereby consent to receiving electronic communications from us. These electronic communications may include notices about applicable fees and charges, transactional information, and other information concerning or related to the Platform. You acknowledge that any notices, agreements, disclosures, or other communications that we send to you electronically will satisfy any legal communication requirements, including that those communications be in writing.

22.2 Assignment. This agreement is personal to you and must not be assigned or transferred for any reason without our prior written consent. Any action or conduct in violation of this requirement will be void. We may assign this agreement and delegate any of our obligations under it without your consent.

22.3 Entire Agreement. This agreement constitutes the entire understanding between the parties regarding the Platform or the Clickaine Network. Each party acknowledges that because it has not relied on, and will not be relying on, any statements made by the other party regarding the Platform or the Clickaine Network, it will have no basis for bringing any claim for fraud in connection with any such statements.

22.4 Amendment. Clickaine may amend this agreement on one or more occasions and the modified terms become effective on posting. You will be notified of amendments through the Dashboard and are required to accept the amendments before you can continue to use the Platform or the Clickaine Network. You are responsible for reviewing and becoming familiar with any such amendments.

22.5 Waiver. Any failure to act by us regarding a breach of this agreement by you or others does not constitute a waiver and will not limit our rights regarding that breach or any subsequent breaches.

22.6 Language. This agreement is drafted in English, which will be the controlling language. In case of conflict or inconsistency between the English version and any translation, the English version will prevail. All communications and notices under this agreement must be in English unless otherwise agreed by the parties in writing.