EU User Consent Policy

Last updated: 27.11.2024

This policy outlines certain requirements under European privacy laws, specifically the General Data Protection Regulation (GDPR) and the ePrivacy Directive, along with any corresponding UK laws. These laws govern data protection and consent practices for users in the European Economic Area (EEA) and the UK.

Responsibilities as a Clickaine Publisher

As a publisher using Clickaine services, you are responsible for ensuring that appropriate disclosures are made to users in the EEA and UK and that required consents are obtained. Non-compliance with this policy may result in limitations, suspension, or termination of your access to Clickaine services.

Requirements for Properties Under Your Control

If you use Clickaine services on any website, app, or other property controlled by you, your affiliates, or your clients, you must adhere to the following obligations for users in the EEA and UK:

  1. Obtaining User Consent
    • Secure legally valid consent from users for:
      • The use of cookies or other local storage, where required by law.
      • The collection, sharing, and processing of personal data to personalize ads.
  2. Consent Management
    • Retain records documenting user consent.
    • Offer users clear instructions on how to withdraw their consent at any time.
  3. Data Sharing Transparency
    • Clearly identify any third party that may collect, receive, or use users’ personal data through your use of Clickaine services.
    • Provide users with accessible information on how each third party uses their personal data.

Requirements for Properties Under a Third Party’s Control

If you collect or share personal data from end users on a third-party property that you do not control, you must use reasonable efforts to ensure that the operator of that third-party property complies with these consent and disclosure requirements. A third-party property refers to any site, app, or platform outside the direct control of you, your affiliates, or your clients.