Avoid banner blindness, serving ads that recommend the
content most suitable to the users’ interests. Do not
irritate and are organically intertwined into the users’
interaction with the website. Suggest a more subtle and
indirect selling approach, rather than standing out as
hard-sell advertising.
Classic 300x250 display banners. Banners are placed in
high-traffic locations on webpages. These high-visibility
locations help to increase brand awareness and generate
leads.
These are clickable messages sent to the desktop or mobile
device of users who subscribe to browser push notifications.
Users themselves choose to subscribe to all notifications if
they wish to receive them. Hence, push ads are directly
transmitted to the user subscription numbers attributed to
their mobile and desktop devices. They are delivered right
to the user screen, even when they are not searching the web
or interacting with an app.
In general, In-page Push ads are similar to
push-notifications, but with a few massive advantages: ads
are delivered to the user at the right time while browsing a
website's content. Much higher CTR, because all users who
explore the website are 100% likely to see the ad. In-Page
Push ads are established in the market and are often used by
publishers, so users are receptive to them. Users don't need
to subscribe to a notification to see In-page Push ads.
Video ads that play before, during, or after video users
want to watch. In-stream video ads are divided into three
placement types:
A Pre-roll — Video Ad which appears before the video that
the user has selected to play.
A Mid-roll — short ads in the middle of a video, more
aggressive format, so we recommend using pre-roll at the
beginning.
A Post-roll — promotional video that appears after the video
has finished and therefore can be less intrusive.
Video ads that appear in non-video based editorial content,
play on-page and full-width after a user has read or
scrolled to a certain point down the page.
Interstitial ads are interactive, full-screen ads that cover
the full interface of their host app or site. Users can tap
the ad to visit their destination or close it to continue
with site content.
Well-implemented pop-ups deliver a prompt exactly when your
site visitors are most likely to click through. Banner
blindness occurs just as frequently on your website as it
does in display advertising. Pop-ups have a 100% view rate.
Visitors can't help but read your message or value
proposition when it pops up in their screen. Even if they
close it, the message has still been communicated.
This kind of ad, shown when a user clicks on the page
content, appears hidden in a new window or tab in front of
the main browser window. This is the best way to boost
website rankings with high volume and cheap traffic.